Blog | Practical Guides on Takealot, SEO & AI Search | Lucci
The Lucci Journal

Guides worth
actually reading.

No-fluff, practical guides for South African business owners — selling on Takealot, working out your real profit, getting found by AI search, and choosing the right tools. Written by the team that builds this stuff for a living.

Takealot
Takealot Seller Fees Explained (2026): What Takealot Really Takes

Success fee, fulfilment, storage, the lot. A plain-English breakdown of every fee Takealot charges sellers in 2026 — and the ones that quietly eat your margin.

9 Jun 20268 min
Takealot
How to Calculate Your Real Profit on Takealot (After Every Fee)

"Selling price minus cost" is not your profit. Here's the actual formula — fees, VAT, returns and storage included — plus a worked example on a R299 product.

4 Jun 20269 min
GEO & AEO
How to Get Your Business Cited by ChatGPT in South Africa

When customers ask ChatGPT, Gemini or Perplexity for a recommendation, does your business come up? Here's how GEO and AEO actually work — and how to start.

28 May 20267 min
E-Commerce
Shopify vs WooCommerce for South African Businesses (2026)

Payment gateways, real monthly costs in rands, hosting, scaling. A side-by-side comparison built for the SA market — not a generic US listicle.

21 May 20268 min
SEO
Why Your Website Gets No Traffic — and How AI Search Changes Everything

A beautiful site that nobody visits is a brochure in a drawer. The real reasons traffic stays flat — and why AI Overviews just changed the rules.

14 May 20267 min

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