Lucci | Web Development & AI Agency in South Africa
Web · App · AI · GEO — Pretoria, SA + Ahmedabad, IN

BUILDING TOMORROW'S Digital Presence.

Websites, apps, AI automation and GEO strategies designed to make South African businesses visible, found, and chosen — by people and by AI.

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−25.7479° S · 23.0225° N
Pretoria, ZA · Ahmedabad, IN
Sound familiar?

If you're dealing with any of these,
we should talk.

Your website isn't bringing in enough leads or enquiries

You're relying too heavily on referrals and word of mouth

You're running ads but not seeing real returns

Your business isn't showing up when people ask AI tools about your industry

✦ Lucci fixes this — by building one connected digital system. Website, AI automation, GEO strategy, and marketplace channels. All working together. All built for the way people and AI discover businesses in 2026.
Real Work. Real Results.

Case studies

All Projects
Shopify · Replatform · SEO · GEO · Email · Social
RUGS ORIGINAL
Magento → Shopify~R500K/moPretoria, SA
WooCommerce · E-Commerce · South Africa
KABOOKIDS
R0 → R50K/mo18 Weeks
Takealot · Marketplace Optimisation · SA
THE HUIS
STORE
Takealot GrowthSA
Brand Identity · E-Commerce · Menswear
MISAKI
AXIS
Luxury MenswearShopifyLaunching 2026
AI Search · The New Visibility

Get found by
people and by AI.

Search has changed. People ask ChatGPT, Gemini and Perplexity for recommendations. AI systems summarise, cite and choose — often without showing a list of links at all. If your business isn't structured for AI discovery, you're invisible to a growing share of your market.

Demand for GEO and AEO in South Africa is still early-stage. Most local businesses haven't invested yet. Moving now means building an advantage that compounds over time.

AEO
Answer Engine
Optimisation
Optimises your content to resolve real questions clearly and directly. When someone asks — typed or spoken — your brand gives the clearest, most useful answer. This is how expertise becomes selectable.
SEO
Traditional Search
Optimisation
The foundation everything else builds on. Technical SEO, on-page structure, local SA optimisation, and content that ranks on Google. Fast, mobile-optimised, and built for the SA market.
AI
AI Automation &
Workflows
Intelligent systems built into your business — chatbots, automated workflows, AI-powered tools that remove friction, save time, and unlock growth. We blend AI with human insight to build what actually works.
What We Build

Everything your business needs
to compete and be found

01
Web Development
Custom websites and web apps. Fast, conversion-focused, built to rank. No templates.
ReactWordPressCustom
02
E-Commerce
Shopify Plus and WooCommerce stores built to generate revenue from day one.
ShopifyWooCommerce
New
03
GEO & AEO
Make your business visible inside AI-generated answers. The new competitive advantage in SA search.
GEOAEOAI Search
04
Digital Marketing & SEO
SEO, Google Ads, email, social — the full growth engine built for the SA market.
SEOGoogle AdsEmail
05
AI & Automation
AI-powered workflows, chatbots and integrations that remove friction and scale your operations.
AI WorkflowsAutomation
06
Mobile Apps
iOS and Android apps, native and cross-platform. Consumer-facing and enterprise.
FlutterReact Native
Multi-Channel Commerce

We build systems
that sell everywhere

Your website is the core. Marketplaces are the growth channels. We build and connect the whole system — so your brand sells consistently across every platform.

Marketplace
Takealot
SA's biggest marketplace. We optimise listings, structure product data, and build the strategy to dominate your category.
  • Listing optimisation
  • Keywords & titles
  • Category strategy
  • Pricing positioning
Global
Amazon & International
Take your SA brand global. Amazon integration, international product feeds, and cross-border strategy.
  • International feeds
  • Multi-currency pricing
  • Brand registry
  • Global SEO alignment
Your Store
Unified Commerce
Inventory sync, unified order management, and brand consistency across all channels. One system.
  • Inventory sync
  • Order management
  • Consistent pricing
  • Brand protection
About Lucci
"Technology isn't just something you use — it's something you live."

Lucci was born from a simple truth. We're a crew of tech-driven minds who don't switch off at 5pm. We think in systems, dream in interfaces, and see opportunity where others see complexity.

Operating from Pretoria, South Africa and Ahmedabad, India — two studios, one shared obsession with building digital systems that drive real business growth.

We don't believe in bloated solutions or recycled templates. Every build is intentional. Every decision is made with one question: will this drive real growth?

Building systems that solve real problems
Using AI responsibly and effectively
Creating fast, scalable digital experiences
Being part of your business, not just a vendor
Our Full Story →
Studio One · ZA
Pretoria, Gauteng

Strategy, creative direction and client relationships. Mobile-first, conversion-focused, built for the SA market.

Studio Two · IN
Ahmedabad, Gujarat

Engineering execution and technical depth. World-class capability at competitive rates.

Our philosophy
We build what works.

Not what looks good in a portfolio. Every decision is measured against one outcome — real growth for the client.

How We Work

The Lucci process

01
Discover

Deep into your business, market and goals. No assumptions.

02
Strategise

Data-led strategy before a pixel is drawn.

03
Build

Every line of code and every word made to perform.

04
Grow

We stay in. Optimise. Keep building what works.

R1.67M+
Monthly Revenue Generated
Across active client projects
2
Global Studios
Pretoria, GP · Ahmedabad, GJ
50+
Projects Delivered
Real results, every one
100%
Client-First
We go the extra mile. Always.
Free Digital Audit

Get a free audit of your
digital presence

We review your website, SEO, and AI visibility — and give you a clear, honest breakdown of what's working, what isn't, and what to fix first. No pitch. No fluff.

Request Your Free Audit +27 75 910 7658

We respond within 24 hours · info@lucci.co.za

Ready to build something that lasts?
LET'S BUILD
SOMETHING
extraordinary. Together.
or email us at info@lucci.co.za
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